{"id":737,"date":"2025-02-13T00:47:29","date_gmt":"2025-02-13T00:47:29","guid":{"rendered":"https:\/\/www.lorianaespinel.com\/?p=737"},"modified":"2026-03-20T01:57:05","modified_gmt":"2026-03-20T01:57:05","slug":"adrian-frutiger-poem","status":"publish","type":"post","link":"https:\/\/www.lorianaespinel.com\/es\/adrian-frutiger-poem\/","title":{"rendered":"Poema de Adrian Frutiger"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p>This poem, by Adrian Frutiger, tells the long journey of writing, from simple drawings to the complex alphabet we use today. It shows how communication evolved over time.\u00a0 \u00a0\u00a0<!-- \/wp:post-content --><!-- wp:paragraph --><\/p>\n<p>Adrian Adrian Frutiger was a highly influential Swiss typeface designer. He also designed logos, signage systems, and maps and was intensely interested in achieving balance, harmony, and a sense of order. His philosophy demonstrates a strong connection with the world of language.\u00a0\u00a0<\/p>\n<p><strong>The first writings<\/strong><\/p>\n<p>From top to bottom, the hand moves.<br \/>He is no longer dedicated to combat;<br \/>tamed, she traces a tin line on the cave wall.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph -->A straight line,<br \/>here is a trunk, a spear, the early outline of a human human.<br \/>Two, three, four straight lines,<br \/>here are hunters, a forest, the four legs of an animal.<br \/>The arm is raised and traces an arc.<br \/>Here is a weapon, a cup, or a boat.<\/p>\n<p>As if by miracle, the arc turns into a circle,<br \/>and here is a fruit, the sun, or the full moon.<\/p>\n<p>Birth of the first images.<\/p>\n<p>From the image to the sign, the path is short.<br \/>From sign to writing, the road is long.<\/p>\n<p>I is not an i<br \/>II does not constitute an n<br \/>nor III a m.<\/p>\n<p>Originally, signs named objects, and then facts,<br \/>and, later, concepts.<br \/>But millennia pass<br \/>until the appearance of the signs of the alphabet.<br \/>Read millions of times,<br \/>Those signs are recorded in the collective unconscious,<br \/>like an inventory of available letters.<\/p>\n<p>Adrian Frutiger<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"fontSize\":\"small\"} --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p>\u00a0Este poema, de Adrian Frutiger, cuenta el largo viaje de la escritura, desde los simples dibujos hasta el complejo alfabeto que utilizamos hoy. Muestra c\u00f3mo la comunicaci\u00f3n evolucion\u00f3 a lo largo del tiempo.\u00a0 \u00a0\u00a0<\/p>\n<p>Adrian Adrian Frutiger fue un dise\u00f1ador tipogr\u00e1fico suizo muy influyente. Tambi\u00e9n dise\u00f1\u00f3 logotipos, sistemas de se\u00f1alizaci\u00f3n y mapas y estaba intensamente interesado en lograr el equilibrio, la armon\u00eda y el sentido del orden. Su filosof\u00eda demuestra una fuerte conexi\u00f3n con el mundo del lenguaje.\u00a0\u00a0<\/p>\n<p><strong>\u00a0Los primeros escritos<\/strong><\/p>\n<p>De arriba a abajo, la mano se mueve.<br \/>Ya no se dedica al combate;<br \/>domesticada, traza una l\u00ednea lijera en la pared de la cueva.<\/p>\n<p>Una l\u00ednea recta,<br \/>Aqu\u00ed hay un tronco, una lanza, el primer contorno de un ser humano.<br \/>Dos, tres, cuatro l\u00edneas rectas<br \/>Aqu\u00ed hay cazadores, un bosque, las cuatro patas de un animal.<br \/>El brazo se levanta y traza un arco.<br \/>Aqu\u00ed hay un arma, una copa o un barco.<\/p>\n<p>Como por milagro, el arco se convierte en un c\u00edrculo,<br \/>y aqu\u00ed hay una fruta, el sol o la luna llena.<\/p>\n<p>Nacimiento de las primeras im\u00e1genes.<\/p>\n<p>De la imagen al signo el camino es corto.<br \/>Del signo a la escritura el camino es largo.<\/p>\n<p>l no es una i<br \/>II no constituye un n<br \/>ni III a m.<\/p>\n<p>Originalmente los signos denominaban objetos y luego hechos.<br \/>y, m\u00e1s tarde, conceptos.<br \/>Pero pasan milenios<br \/>hasta la aparici\u00f3n de los signos del alfabeto.<br \/>Leidos millones de veces,<br \/>Esos signos quedan grabados en el inconsciente colectivo,<br \/>como un inventario de cartas disponibles.<\/p>\n<p>Adri\u00e1n Frutiger<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>This poem, by Adrian Frutiger, tells the long journey of writing, from simple drawings to the complex alphabet we use today. It shows how communication evolved over time.\u00a0 \u00a0\u00a0 Adrian Adrian Frutiger was a highly influential Swiss typeface designer. He also designed logos, signage systems, and maps and was intensely interested in achieving balance, harmony, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><img class=\"aligncenter size-full wp-image-299\" src=\"https:\/\/www.lorianaespinel.com\/wp-content\/uploads\/2024\/07\/frutiger-lab.jpg\" alt=\"\" width=\"511\" height=\"256\"><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[200],"tags":[211],"class_list":["post-737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references","tag-language"],"_links":{"self":[{"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/posts\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":9,"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"predecessor-version":[{"id":852,"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/posts\/737\/revisions\/852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/media\/299"}],"wp:attachment":[{"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lorianaespinel.com\/es\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}